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Tonereum Case Study: Telegram Mini App for Trader Engagement

Brief description

Telegram Mini App for predicting asset price movement through gamification, with points, limits, and rankings

Task

Build a Telegram Mini App as a game that is part of the funnel for the main project. In the TMA, users learn the core trading mechanics — predicting asset price movement and earning points by guessing LONG/SHORT trades.

About the project

Tonereum is a Telegram mini app that turns tracking asset prices into an engaging game mechanic.The idea: the user sees the current asset price and chart, then has a short window (5 seconds) to choose a forecast — LONG (price will go up) or SHORT (price will go down). Correct decisions earn points; progress and results are saved in the profile (“My records”), while engagement is supported by an energy/limits system and rankings.

Business benefits

THIS TOOL ATTRACTED MORE THAN 100,000 PLAYERS WHO PRACTICED TRADING, FOR AN AD BUDGET EQUAL TO ACQUIRING 200 TRADING USERS ON THE PLATFORM
CONVERSION TO A TRADING USER OF THE MAIN PROJECT WAS 4.5%
AD BUDGET EFFICIENCY ABOVE 2250% WITHOUT ACCOUNTING FOR LONG LTV
EXPANSION OF THE PROJECT AUDIENCE
Tonereum

Features

Core tap-to-predict game LONG vs SHORT
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The screen shows the asset price (current price) and a chart

The user chooses one of two options: LONG or SHORT

The result affects point accrual/saving and statistics

After a certain number of points and successful attempts — ads for the main product

Asset price + chart
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Large display of the current TON price

Background chart for visual understanding of dynamics

Points and progress
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The main screen shows available points: Available points

Points are used as motivation (competition/prizes/progress) and are tied to in-game activity

Energy and attempt limits
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Energy indicator

Refill timer and automatic restoration of available attempts

Personal results
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Separate entry to the My records section, where the user sees their achievements/results

Rankings and competition
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Leaderboard screen

Friends / Global switch (friends rankings and global rankings)

List of participants and their points in the ranking

Referral system
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Bonus logic: points for invites, including an enhanced bonus for the first successful invites

Invite friends button + icon to copy the referral link

Progress display

Technology stack

1. Frontend:
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React

Redux Toolkit

TanStack React Query

Telegram.WebApp

2. Backend:
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C# .NET

Design goals:

INCREASE USER TRUST AND SHOW THAT MAKING TRADES IS SIMPLE
INCREASE CLIENT RETENTION ON THE PLATFORM AND MAKE THE TRANSITION TO THE MAIN PLATFORM EASY
BUILD A CLEAR GAME LOOP SO IT STAYS ENGAGING

Design results:

THE USER UNDERSTANDS THE MECHANIC WITHOUT ONBOARDING
THE MY RECORDS SECTION STRENGTHENED THE PROGRESS EFFECT: THE SHARE OF USERS WHO RETURN FOR THE RECORD GREW BY 78%
THE REFERRAL SCREEN WITH CLEAR BENEFIT RAISED THE SHARE OF USERS WHO SHARE THE LINK BY 56%