Tonereum

Tonereum Case Study: Telegram Mini App for Trader Engagement

Brief description

Telegram Mini App for predicting asset price movement through gamification, with points, limits, and rankings

Task

Build a Telegram Mini App as a game that is part of the funnel for the main project. In the TMA, users learn the core trading mechanics — predicting asset price movement and earning points by guessing LONG/SHORT trades.

About the project

Tonereum is a Telegram mini app that turns tracking asset prices into an engaging game mechanic.The idea: the user sees the current asset price and chart, then has a short window (5 seconds) to choose a forecast — LONG (price will go up) or SHORT (price will go down). Correct decisions earn points; progress and results are saved in the profile (“My records”), while engagement is supported by an energy/limits system and rankings.

Business benefits

•THIS TOOL ATTRACTED MORE THAN 100,000 PLAYERS WHO PRACTICED TRADING, FOR AN AD BUDGET EQUAL TO ACQUIRING 200 TRADING USERS ON THE PLATFORM

•CONVERSION TO A TRADING USER OF THE MAIN PROJECT WAS 4.5%

•AD BUDGET EFFICIENCY ABOVE 2250% WITHOUT ACCOUNTING FOR LONG LTV

•EXPANSION OF THE PROJECT AUDIENCE

Features

Core tap-to-predict game LONG vs SHORT

•The screen shows the asset price (current price) and a chart

•The user chooses one of two options: LONG or SHORT

•The result affects point accrual/saving and statistics

•After a certain number of points and successful attempts — ads for the main product

Asset price + chart

•Large display of the current TON price

•Background chart for visual understanding of dynamics

Points and progress

•The main screen shows available points: Available points

•Points are used as motivation (competition/prizes/progress) and are tied to in-game activity

Energy and attempt limits

•Energy indicator

•Refill timer and automatic restoration of available attempts

Personal results

•Separate entry to the My records section, where the user sees their achievements/results

Rankings and competition

•Leaderboard screen

•Friends / Global switch (friends rankings and global rankings)

•List of participants and their points in the ranking

Referral system

•Bonus logic: points for invites, including an enhanced bonus for the first successful invites

•Invite friends button + icon to copy the referral link

•Progress display

Technology stack

1. Frontend:

•React

•Redux Toolkit

•TanStack React Query

•Telegram.WebApp

2. Backend:

•C# .NET

Design goals:

•INCREASE USER TRUST AND SHOW THAT MAKING TRADES IS SIMPLE

•INCREASE CLIENT RETENTION ON THE PLATFORM AND MAKE THE TRANSITION TO THE MAIN PLATFORM EASY

•BUILD A CLEAR GAME LOOP SO IT STAYS ENGAGING

Design results:

•THE USER UNDERSTANDS THE MECHANIC WITHOUT ONBOARDING

•THE MY RECORDS SECTION STRENGTHENED THE PROGRESS EFFECT: THE SHARE OF USERS WHO RETURN FOR THE RECORD GREW BY 78%

•THE REFERRAL SCREEN WITH CLEAR BENEFIT RAISED THE SHARE OF USERS WHO SHARE THE LINK BY 56%