Pilinia

Pilinia Case Study: E-commerce Platform for Lingerie Sales

Brief description

Women’s lingerie marketplace: catalog with product cards and checkout; the showcase is managed via an admin panel.

Task

Build a women’s lingerie marketplace with a product showcase and order flow, where catalog and product cards are managed in an admin panel.

About the project

We built a marketplace for women’s lingerie. Shoppers browse, add items to favorites, or place orders from product cards on the storefront, while product cards themselves are created and managed by an administrator through the admin panel.

Business benefits

•OWN ONLINE SALES CHANNEL — THE BRAND GETS A STOREFRONT IT FULLY CONTROLS AND REDUCES DEPENDENCE ON SOCIAL-MEDIA ALGORITHMS

•CATALOG MANAGEMENT WITHOUT DEVELOPERS — PRODUCT CARDS ARE CREATED AND EDITED IN THE ADMIN PANEL BY THE STORE TEAM

•65% GROWTH IN ONLINE ORDERS BY MOVING FROM CHAT-BASED SALES TO A CLEAR “CHOOSE — ORDER” FLOW

•WIDER SALES GEOGRAPHY — AN ONLINE STOREFRONT OPENS THE BRAND TO BUYERS BEYOND THE HOME CITY

Features

Landing

•Marketplace home page presenting the Pilinia brand

•First screen with a visual focus on women’s lingerie

•Block with key store benefits

•Links to the catalog and product categories

•Block with popular products or curated collections

•New arrivals block

•Promotional or recommended products block

•Presentation of the “Hint at a gift” scenario

•Quick CTA buttons to purchase, catalog, or a collection

•Navigation across the main site sections

•Responsive home page for mobile devices

Authorization and registration

•New user registration

•Sign-in with email and password

•Access to the personal account

•Password recovery

•Sign-out

•Input validation

•Error handling on sign-in and registration

User personal account

•View and edit personal data

•Manage contact information

•View order history

•View order statuses

•Access to favorited products

•Quick jump to previously saved items

•Reopen a product card from favorites or history

Product and promo showcase on the home page

•Home page with a product selection

•Display of women’s lingerie product cards

•Product photo, name, price, and short description

•Current product status

•Navigation from a card to the detailed product page

•Showcase adapted for regular assortment updates

•Showcase content managed via the admin panel

Full product catalog

•Product catalog with lingerie cards

•Products split by categories

•Browse the assortment in a single feed

•Open a specific product from the catalog

•Key product parameters on the card

•Support for different product types in one storefront

•Catalog updates without developers via the admin panel

Product card

•Detailed product page

•Multiple product photos

•Name, price, description, and product specs

•Size selection

•Color or variant selection when available

•Product availability

•Add to favorites

•Proceed to checkout

•Information needed to decide on a purchase

Favorites

•Add a product to favorites

•Remove a product from favorites

•List of saved products

•Quick jump from favorites to the product card

•Return to deferred items before ordering

•Favorites as a flow for re-selection and comparison

Cart and checkout

•Add the selected product to the order

•View order contents

•Change quantity when needed

•Remove a product from the order

•Calculate the order total

•Validate selected sizes, colors, and variants

•Final purchase confirmation

•Successful order status display

Admin panel

•Admin sign-in to the private area

•Create new product cards

•Edit existing cards

•Remove products from the storefront

•Manage product photos

•Fill in name, price, description, and specs

•Manage product categories

•Manage product availability

•Publish and unpublish products

•Update the assortment without changing the codebase

Product card management

•Add a product to the catalog

•Configure main product parameters

•Upload images

•Edit description

•Change price

•Manage the size grid

•Manage colors or product variants

•Show the product on the storefront after publishing

•Hide a product when it is out of stock

•Keep the assortment up to date

Order management

•Receive orders from the storefront

•View the list of new orders

•View order details

•Show selected product, size, color, and quantity

•Show buyer contact details

•Change order status

•Process the order as an administrator

•Keep order history in the admin area

Categories and assortment structure

•Create product categories

•Assign products to categories

•Extend the catalog structure

•Support different product position types

•Simpler assortment navigation for shoppers

•Manage catalog structure via the admin panel

Content management

•Manage product card texts

•Manage visual storefront content

•Upload and replace images

•Update product descriptions

•Keep product information current

•Quickly change the assortment for new collections

Responsive interface

•Correct storefront display across devices

•Convenient product browsing on mobile

•Checkout adapted for the mobile flow

•Convenient catalog navigation

•Interface optimized for fast product selection and ordering

Working with the client

*Important: this is not project delivery work — it is work with the client specifically, and it is not in the estimate or commercial proposal; it is what we do to raise the product’s chance of successAn educational foundation the client builds on later on their ownThe best reward for us is when six months later the client says: “I could already launch a similar project from scratch myself.” We deliberately structure the work so every development stage is also learning. We explain why a given architecture was chosen, how it ties to scaling risks, and which metrics will be early indicators of success or trouble. A separate focus is launch marketing mechanics proven on real cases in this period. Plus a personal track with the director, where internal blocks and entrepreneurial fears that slow growth no less than technical mistakes are addressed. The owner leaves the project not just with a tool, but with a thinking system that multiplies their odds of success.Our goal is not just development — it is our client’s success.

Design goals:

•PUT VISUALS AT THE CENTER: LINGERIE SELLS THROUGH PHOTOGRAPHY, SO THE UI HIGHLIGHTS THE PRODUCT AND STAYS A NEUTRAL BACKDROP

•SHORTEN THE PATH FROM PRODUCT CARD TO ORDER TO RAISE PURCHASE CONVERSION BY 60%

•CONVEY BRAND CHARACTER: DESIGNER HAND-SEWN LINGERIE NEEDS A DELICATE, AESTHETIC PRESENTATION

Design results:

•THE STOREFRONT IS BUILT AROUND PHOTOS: LARGE IMAGES, MINIMAL VISUAL NOISE, ATTENTION ON THE PRODUCT IMMEDIATELY

•THE PRODUCT CARD ANSWERS QUESTIONS BEFORE CHECKOUT: MODEL, SIZES, PRICE, AND AVAILABILITY ARE VISIBLE AT ONCE

•SHORT PURCHASE FLOW: FROM CHOOSING A SET TO PLACING AN ORDER IN AS FEW STEPS AS POSSIBLE

•SITE AESTHETICS MATCH A DESIGNER BRAND — TRUST IN THE STORE FORMS FROM THE FIRST SCREEN