Pilinia Case Study: E-commerce Platform for Lingerie Sales

Marketplace home page presenting the Pilinia brand

First screen with a visual focus on women’s lingerie

Block with key store benefits

Links to the catalog and product categories

Block with popular products or curated collections

New arrivals block

Promotional or recommended products block

Presentation of the “Hint at a gift” scenario

Quick CTA buttons to purchase, catalog, or a collection

Navigation across the main site sections

Responsive home page for mobile devices

New user registration

Sign-in with email and password

Access to the personal account

Password recovery

Sign-out

Input validation

Error handling on sign-in and registration

View and edit personal data

Manage contact information

View order history

View order statuses

Access to favorited products

Quick jump to previously saved items

Reopen a product card from favorites or history

Home page with a product selection

Display of women’s lingerie product cards

Product photo, name, price, and short description

Current product status

Navigation from a card to the detailed product page

Showcase adapted for regular assortment updates

Showcase content managed via the admin panel

Product catalog with lingerie cards

Products split by categories

Browse the assortment in a single feed

Open a specific product from the catalog

Key product parameters on the card

Support for different product types in one storefront

Catalog updates without developers via the admin panel

Detailed product page

Multiple product photos

Name, price, description, and product specs

Size selection

Color or variant selection when available

Product availability

Add to favorites

Proceed to checkout

Information needed to decide on a purchase

Add a product to favorites

Remove a product from favorites

List of saved products

Quick jump from favorites to the product card

Return to deferred items before ordering

Favorites as a flow for re-selection and comparison

Add the selected product to the order

View order contents

Change quantity when needed

Remove a product from the order

Calculate the order total

Validate selected sizes, colors, and variants

Final purchase confirmation

Successful order status display

Admin sign-in to the private area

Create new product cards

Edit existing cards

Remove products from the storefront

Manage product photos

Fill in name, price, description, and specs

Manage product categories

Manage product availability

Publish and unpublish products

Update the assortment without changing the codebase

Add a product to the catalog

Configure main product parameters

Upload images

Edit description

Change price

Manage the size grid

Manage colors or product variants

Show the product on the storefront after publishing

Hide a product when it is out of stock

Keep the assortment up to date

Receive orders from the storefront

View the list of new orders

View order details

Show selected product, size, color, and quantity

Show buyer contact details

Change order status

Process the order as an administrator

Keep order history in the admin area

Create product categories

Assign products to categories

Extend the catalog structure

Support different product position types

Simpler assortment navigation for shoppers

Manage catalog structure via the admin panel

Manage product card texts

Manage visual storefront content

Upload and replace images

Update product descriptions

Keep product information current

Quickly change the assortment for new collections

Correct storefront display across devices

Convenient product browsing on mobile

Checkout adapted for the mobile flow

Convenient catalog navigation

Interface optimized for fast product selection and ordering