MDAO VC Case Study: Venture Fund Launch Consulting
Brief description
Turnkey launch of the MARS DAO venture fund — consulting on fund structure, processes, and regulations plus packaging: branding, visuals, and landing.Task
Help the client build a venture fund from scratch: work through structure, operating processes and regulations, close compliance and team-building questions, and package the fund into a launch-ready form.About the project
We delivered a full cycle of venture fund launch for MARS DAO at the consulting and packaging level. We worked through fund structure, processes, rules and regulations, the risk & compliance contour, and helped with team assembly. In parallel we packaged the fund: branding, visuals, landing; on the technical side — the landing and, if needed, a bot. Per the team, most fund-creation tasks were closed on our side — that is the value of the case; deep product development was not done here.Business benefits
Scope of work and results
Working through the overall venture fund concept
Defining the fund’s market role and base positioning
Forming the logic of how the fund works with projects and investors
Highlighting key investment focus directions
Help defining the fund’s target audience
Preparing a base model for the fund’s market entry
Working through the fund’s organizational structure
Defining key functional blocks inside the team
Forming role distribution and responsibility zones
Describing the fund’s base operating model
Preparing interaction structure between management, analysts, partners, and investors
Forming principles of investment decision-making
Working through the project selection funnel
Describing stages of reviewing startups and investment opportunities
Forming primary project evaluation criteria
Preparing due diligence logic at business, financial, and product levels
Describing the path from inbound application to investment decision
Forming base rules for working with portfolio projects
Preparing internal fund operating rules
Describing team interaction regulations
Forming the order of reviewing investment applications
Preparing communication rules with projects and partners
Describing decision-approval processes inside the fund
Preparing a base documentation structure for operations
Working through a base risk management contour
Defining key risk categories for the fund
Forming principles for checking projects before deal entry
Preparing compliance-check logic at the business-process level
Describing transparency requirements for deals and investor interaction
Forming base limits and rules to reduce operational and reputational risks
Help defining the required team composition
Forming a list of key roles for fund launch
Describing tasks for management, analytical, and operational parts of the team
Help assembling the team and distributing responsibility zones
Preparing interaction logic between the internal team and external partners
Forming competence requirements for team members
Working through fund positioning for investors, partners, and projects
Forming key meanings and messages
Preparing the structure of presentation materials
Packaging the fund as an investment product
Forming public communication logic
Preparing materials for initial negotiations and market entry
Working through the fund’s base visual identity
Forming overall styling for communication materials
Preparing the visual direction for the landing and presentations
Aligning key brand elements with fund positioning
Packaging the fund into a unified visual and semantic contour
Working through landing structure at the level of meanings and blocks
Describing key sections of the landing page
Preparing presentation logic for different audiences
Forming CTAs and contact scenarios
Working through the base user journey on the landing
Preparing requirements for technical implementation of the landing and additional digital tools
Preparing communication logic with investors
Preparing communication logic with startups and projects
Forming base first-contact scenarios
Describing key arguments for negotiations
Preparing structure of materials for partner communications
Forming a unified fund narrative across external channels
Primary analysis of applications by 50 criteria
Rating and scoring system for venture applications
Technology stack
React
ASP.NET Core 8.0
Entity Framework Core 8.0.3
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