MDAO VC

MDAO VC Case Study: Venture Fund Launch Consulting

Brief description

Turnkey launch of the MARS DAO venture fund — consulting on fund structure, processes, and regulations plus packaging: branding, visuals, and landing.

Task

Help the client build a venture fund from scratch: work through structure, operating processes and regulations, close compliance and team-building questions, and package the fund into a launch-ready form.

About the project

We delivered a full cycle of venture fund launch for MARS DAO at the consulting and packaging level. We worked through fund structure, processes, rules and regulations, the risk & compliance contour, and helped with team assembly. In parallel we packaged the fund: branding, visuals, landing; on the technical side — the landing and, if needed, a bot. Per the team, most fund-creation tasks were closed on our side — that is the value of the case; deep product development was not done here.

Business benefits

•LAUNCH OF A VENTURE VERTICAL WITHOUT HIRING AN IN-HOUSE FUND-STRUCTURING TEAM — STRUCTURE, PROCESSES, REGULATIONS, AND RISK & COMPLIANCE WERE WORKED THROUGH IN CONSULTING

•TIME TO FUND LAUNCH CUT BY 50% — MOST PREPARATORY TASKS CLOSED BY THE CONTRACTOR: FROM REGULATIONS TO TEAM ASSEMBLY

•LOWER RISK OF EXPENSIVE MISTAKES AT THE START — KEY STRUCTURE AND PROCESS DECISIONS MADE BEFORE LAUNCH, WITHOUT TESTING HYPOTHESES ON OWN LOSSES

•READY PACKAGING FOR WORK WITH PARTNERS AND PROJECTS — THE FUND RECEIVED BRANDING, VISUAL STYLE, AND A LANDING TO APPROACH INVESTORS AND FOUNDERS FROM DAY ONE

Scope of work and results

Fund launch strategy

•Working through the overall venture fund concept

•Defining the fund’s market role and base positioning

•Forming the logic of how the fund works with projects and investors

•Highlighting key investment focus directions

•Help defining the fund’s target audience

•Preparing a base model for the fund’s market entry

Fund structure

•Working through the fund’s organizational structure

•Defining key functional blocks inside the team

•Forming role distribution and responsibility zones

•Describing the fund’s base operating model

•Preparing interaction structure between management, analysts, partners, and investors

•Forming principles of investment decision-making

Investment processes

•Working through the project selection funnel

•Describing stages of reviewing startups and investment opportunities

•Forming primary project evaluation criteria

•Preparing due diligence logic at business, financial, and product levels

•Describing the path from inbound application to investment decision

•Forming base rules for working with portfolio projects

Rules and regulations

•Preparing internal fund operating rules

•Describing team interaction regulations

•Forming the order of reviewing investment applications

•Preparing communication rules with projects and partners

•Describing decision-approval processes inside the fund

•Preparing a base documentation structure for operations

Risk & Compliance contour

•Working through a base risk management contour

•Defining key risk categories for the fund

•Forming principles for checking projects before deal entry

•Preparing compliance-check logic at the business-process level

•Describing transparency requirements for deals and investor interaction

•Forming base limits and rules to reduce operational and reputational risks

Fund team

•Help defining the required team composition

•Forming a list of key roles for fund launch

•Describing tasks for management, analytical, and operational parts of the team

•Help assembling the team and distributing responsibility zones

•Preparing interaction logic between the internal team and external partners

•Forming competence requirements for team members

Fund packaging

•Working through fund positioning for investors, partners, and projects

•Forming key meanings and messages

•Preparing the structure of presentation materials

•Packaging the fund as an investment product

•Forming public communication logic

•Preparing materials for initial negotiations and market entry

Branding and visual concept

•Working through the fund’s base visual identity

•Forming overall styling for communication materials

•Preparing the visual direction for the landing and presentations

•Aligning key brand elements with fund positioning

•Packaging the fund into a unified visual and semantic contour

Landing and digital packaging

•Working through landing structure at the level of meanings and blocks

•Describing key sections of the landing page

•Preparing presentation logic for different audiences

•Forming CTAs and contact scenarios

•Working through the base user journey on the landing

•Preparing requirements for technical implementation of the landing and additional digital tools

Communication model

•Preparing communication logic with investors

•Preparing communication logic with startups and projects

•Forming base first-contact scenarios

•Describing key arguments for negotiations

•Preparing structure of materials for partner communications

•Forming a unified fund narrative across external channels

Application onboarding system

•Primary analysis of applications by 50 criteria

•Rating and scoring system for venture applications

Technology stack

1. Frontend:

•React

2. Backend:

•ASP.NET Core 8.0

•Entity Framework Core 8.0.3

•Telegram Bot

Work with the client

*Important: this is not project work — it is work with the client specifically, and it is not in the estimate or commercial proposal. This is what we do to increase the probability of product success.Market cycles and community management — transferring practical experienceWe see too many strong blockchain products that never took off only because the client did not understand when and how to talk to the market. So we separately trained the client in reading market cycles and managing the community. We broke down why launching at peak hype is often fatal, how to prepare the community for a bear market in advance, and which narratives keep holders when everything falls. We showed how to tell real engagement from inflated metrics, and gave ready communication scenarios for crisis situations — from a hack to a release delay. The project owner stopped depending on marketers’ guesses and gained their own sense for actions that determine the token’s fate.Our goal is not just development — it is our client’s success.

Design goals:

•CREATE AN IDENTITY THAT SPEAKS THE LANGUAGE OF THE VENTURE MARKET: RESTRAINED, STATUSFUL, WITHOUT CRYPTO-PROJECT VISUAL NOISE

•BUILD THE LANDING SO THE FIRST SCREEN ANSWERS THREE QUESTIONS: WHO THE FUND IS, WHAT IT INVESTS IN, HOW TO CONTACT IT

•INCREASE VISITOR-TO-APPLICATION CONVERSION BY 26% THROUGH A SHORT PATH TO CONTACT

Design results:

•VISUAL STYLE BUILDS TRUST: THE FUND IS PERCEIVED AS AN INSTITUTIONAL PLAYER FROM THE FIRST TOUCH

•LANDING STRUCTURE LEADS THE VISITOR FROM FUND POSITIONING TO THE TARGET ACTION WITHOUT EXTRA SCREENS

•PACKAGING SCALES: IDENTITY WORKS UNIFORMLY IN PRESENTATIONS, SOCIAL MEDIA, AND PARTNER MATERIALS