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MDAO RWA Case Study: Investment Platform for Tokenized Assets

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Brief description

RWA investment platform and a new MARS DAO website — a Web3 product for investing in tokenized assets.

Task

Build a full investment product for MARS DAO: a new website and an investment platform, moving from a set of separate Web3 mechanics to a single investment solution.

About the project

We built a new website and an RWA-format investment platform for MARS DAO. This is the main technical case in the MARS DAO lineup. Focus is on the internal part of the platform — UI/UX and frontend of the investment product; the landing in mockups is secondary. Ready DEF.I investment platform modules were used in the build, which accelerated development.

Business benefits

•A NEW REVENUE SOURCE FOR THE ECOSYSTEM — THE RWA PLATFORM GIVES THE MDAO AUDIENCE ACCESS TO INVESTMENT PRODUCTS AND ADDS A MONETIZATION MODEL BEYOND THE TOKEN
•LAUNCH TIME AND BUDGET CUT BY 50% THANKS TO READY, PROVEN MODULES AT THE CORE OF THE PLATFORM
•A SINGLE ECOSYSTEM WITHOUT JOURNEY GAPS — THE NEW SITE AND INVESTMENT PLATFORM ARE LINKED INTO ONE PRODUCT: THE PROJECT AUDIENCE REACHES INVESTMENT TOOLS DIRECTLY
•THE SHOWCASE EXPANDS WITHOUT REBUILDING THE PLATFORM — ARCHITECTURE ALLOWS ADDING NEW INVESTMENT PRODUCTS AS THE DIRECTION GROWS
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Features

•Login with username and password
•Secure storage of credentials
•Access recovery mechanism
•Google Authenticator integration
•Generation and binding of one-time codes (TOTP)
•Login confirmation with a second factor
•Ability to enable 2FA as a mandatory layer at the project level
•Ability to activate 2FA on the user’s initiative
•2FA status management in the personal account
•Minimal data set to create an account
•No redundant fields at the primary entry stage
•Conditional information request system (date of birth, full name, address, etc.)
•Data request when limits are reached or certain products are activated
•Use of data for compliance, verification, and access regulation
•Ability to configure field mandatory status
•Management of data request scenarios depending on user type or product
•Default languages: Russian and English
•Language switching by the user in the interface
•Interface logic separated from the text layer
•Adding new languages by extending the translation dictionary
•No need to change business logic when connecting a new locale
•Logging of all sessions and authorizations: IP address, geolocation, device type, User-Agent, login method
•Client type detection: browser (desktop / mobile), mobile app, API client
•Device fingerprint — binding a device to the user profile
•Automatic detection of new devices and atypical geolocation
•Security triggers: login from a new device after password change, atypical IP, multiple failed login attempts, email or phone change
•User notification when triggers fire (email / push)
•Forced session confirmation or blocking on anomalous patterns
•Ability for the user to view active sessions and terminate them
•IP and device blacklist — manual and automatic addition
•Logging of all API requests bound to user, device, and method
•Audit tools for user and administrator actions
•Multi-level KYC/AML verification
•Checks against sanctions lists and AML risks
•Restriction of access to investment functions until verification is complete
•Risk profiling — investor questionnaire, knowledge and risk-tolerance testing
•Status determination: qualified / unqualified
•Source of Funds check — form + upload of supporting documents
•Limit increases after SoF check completion
•Document upload inside the investor risk consent form
•Recording of submitted forms and uploaded documents in the system
•Display of balance and available assets
•User PNL
•Balance movement chart
•Statuses of requests and operations
•Quick access to all key actions from one interface
•Overview of active investment products and current participation
•Asset list with detail per asset
•Balance in the source currency with automatic conversion to any required currency at the current rate
•Total portfolio value
•Generation of an individual deposit address
•Automatic top-up system
•Recording of incoming funds and balance update after confirmation
•System for working with own wallets on the platform
•Integration of fiat top-up methods
•Creating a withdrawal request
•Error control for user typos when entering details
•Withdrawal parameter control
•Hot wallet system for automatic withdrawal
•Duplicate manual withdrawal system on suspicious activity
•Suspicious operation control system
•Real-time reflection of request status
•Asset conversion inside the platform
•Rate retrieval from an external source
•Liquidity provider integration
•Platform fee application, ability to edit the fee
•Slippage configuration
•Managed model for calculating the final amount
•Exchange reflected in transaction history, balances recalculated after the operation
•Unified journal: deposits, withdrawals, exchanges, accruals, charges, investment product operations
•Filtering by operation type and period
•Detail of each transaction
•Showcase of investment offers
•Sorting by directions, yield, tags
•Primary information in the card, including dynamic yield
•Ability to interact with a project directly from the marketplace (invest / withdraw)
•Number of users, registrations for the period
•Deposits and inflow for day / week / month / year
•Total system balance
•Balance distribution chart
•Clickable user table with search and filtering
•Viewing profile, KYC/KYB statuses, transactions
•User actions: balance change, yield accrual, risk profile change
•Logging of each user’s sessions and authorizations
•Report on fund movement and balance changes
•Table of all projects, search and filtering
•Deleting or closing a project
•Standardized listing template: name, description, investment model, target round amount, fundraising parameters
•Upload of project, legal, and supporting documentation
•Document storage in the project profile, investor access to view
•Adding a link to a video hosted on a video platform
•Processing withdrawal requests
•History of all withdrawals and deposits
•Control of incoming transactions, AML checks
•Yield accrual by investment directions
•Yield accrual for specific users, repayment of investment principal
•Hot / cold wallet system
•Duplicate manual system after suspicious activity
•Setting fees for operations
•Managing the list of currencies
•Configuring rate sources
•Managing asset availability
•Table of high-risk users
•Display of document review status, search and filtering
•Viewing the investor questionnaire and uploaded files
•Approval or rejection of documents with a comment, saving decision history
•Automatic risk level assignment by built-in triggers
•Manual risk profile change in the user card
•Restricting user actions at the highest risk status
•Automatic enforcement of regulatory requirements when the risk profile changes: document request, function blocking
•KYB user checks
•AML risk control
•Moderation and financial decision journal
•Logging of all user and administrator actions on the platform
•Automatic generation of accounting reports for platform operations over a period
•Structured reports on deposits, withdrawals, accruals, fees
•Report export in CSV, XLSX, PDF formats
•Automatic sending of regulatory reports to supervisory authorities on a schedule
•Manual initiation of export for any arbitrary period
•AML reports: list of suspicious transactions, STR forms (Suspicious Transaction Report)
•Reports on KYC/KYB statuses of the user base
•Audit trail — full change log with timestamps for external audit
•Report template configuration for a specific regulator’s requirements

Technology stack

•React
•MobX
•ASP.NET Core 8.0
•Entity Framework Core 8.0.3
•Hangfire
•MailKit and MimeKit
•MediatR
•Swashbuckle
•AWS SDK
•Bybit
•Coingecko
•PostgreSQL
•Docker
•Serilog

Work with the client

*Important: this is not project work — it is work with the client specifically, and it is not in the estimate or commercial proposal. This is what we do to increase the probability of product success.An investment “vaccine”: how we strengthened the client’s immunity to market stormsThe fintech market is harsh to those who do not understand their unit economics and cannot manage liquidity in a tokenized environment. We made sure our client became an exception. Beyond technical development, we brought Defence.investments in as a co-investor, and with that — a mentorship system where the director personally walked through every risk with the founder related to cash management, regulatory changes, and market volatility. Separately we trained the client’s team on metrics watched not only by retail users, but by institutional investors. Thanks to that, the client stopped fearing Due Diligence — they began to crave it, because they knew the project would withstand any audit. As a result — the next round was raised three times faster than the market.Our goal is not just development — it is our client’s success.

Design goals:

•SHIFT MDAO’S PERCEPTION FROM A COMMUNITY PROJECT TO AN INVESTMENT PLATFORM THROUGH A STRICT, MATURE VISUAL LANGUAGE
•MAKE TOKENIZED ASSET MECHANICS CLEAR TO AN INVESTOR WITHOUT WEB3 EXPERIENCE, TO EXPAND THE FUNNEL BEYOND THE CRYPTO AUDIENCE
•BUILD THE SHOWCASE SO PRODUCT CHOICE AND THE FIRST CONTRIBUTION TAKE MINIMAL STEPS — 25% GROWTH IN CONVERSION TO THE FIRST INVESTMENT

Design results:

•THE PLATFORM INTERFACE IS BUILT AROUND THE INVESTOR JOURNEY: SHOWCASE — ASSET CARD — ACTION
•KEY PARAMETERS OF EACH PRODUCT ARE VISIBLE IMMEDIATELY IN THE CARD, LOWERING THE BARRIER TO THE FIRST CONTRIBUTION
•THE NEW SITE AND PLATFORM SHARE A UNIFIED STYLE — THE MDAO ECOSYSTEM IS PERCEIVED AS A COHERENT PRODUCT
•COMPLEX RWA MECHANICS ARE PRESENTED IN SIMPLE INTERFACE LANGUAGE, WITHOUT OVERLOAD OF TERMINOLOGY